Conversions in business are all it matters. A business is successful only when it converts incoming traffic into paying customers. The iGaming industry is one of the fastest-growing sectors in the world right now. The fact that people spent countless hours sitting inside the premises of their houses led them to explore online games more. Thus, the pandemic lockdown in the 2020s witnessed an immense surge in new users. The online community pushed revolutionary ideas into reality. Their participation in such numbers motivated new gaming sites into the market. Thus, the competition in the gaming industry blew to new proportions. Today, the lockdown phase is fading, and people worldwide started to go on with their daily lives. But, the number of online gaming sites is still growing. Hence, gaming operators are left with no other option but to fight with each other to snatch players.
To succeed in such intense competition, gaming operators must better equip themselves on the marketing end. Producing quality games are a given, but that alone won’t cement your position. Having the ability to take the product to the masses and successfully convert them into paying customers is the real deal. In this article, we have detailed strategies for converting new users into first-time depositors.
For more information, read 4 best practices to optimize the conversion rate of first-time deposits: Part 2.
Who are first-time depositors?
First-time depositors are registered users on your platform who made their deposit for the very first time. It is also called FTD players.
Why first-time deposit is given importance?
FTD is a very important metric in the iGaming world because it directly reflects the ability of your business. Making new players deposit is one of the toughest tasks in the business. Only when a player really loves your platform, feels comfortable, and places trust in it—- he deposits
Following are some of the basic ideas for strengthening your conversion rates:
Extensive portfolio of games to keep everyone entertained.
Funneling in relevant traffic via marketing.
Read the part on boosting first-time deposit rates.
What is OptiKPI?
OptiKPI is the best marketing automation software for the iGaming industry. It was designed by industry experts exclusively for handling the online gaming business. OptiKPI empowers gaming operators in more than one way. They help you automate every aspect of promotions. Its real-time executions provide crisp solutions to most challenges. It is packed with features such as player journey, multi-channel communication, prebuilt templates for varied jurisdictions, personalized messaging, and more. To know more about their complete features, check out their website, OptiKPI.
Let us look at how OptiKPI helps boost FTD conversion rates:
With an intelligent marketing strategy and an automated system, you can boost your business performance multifold. OptiKPI has taken such initiatives to another whole level. With their Journey builder feature, gaming operators can now carefully design where to take their players and when to engage them with relevant content. It is like a map, you can create different targets and different actions based on a player's step. Such planned marketing campaigns boost business by more than 70%. And in the long run, it helps you build a brand.
Following are some of the flows that can be created using OptiKPI:
Register Never Deposited
Registered never deposited or RND is a basic campaign that a gaming operator should strive to have in place. Here is a short explanation of the flow—- When a new player registers on your platform, he is automatically taken into a pool. And a personalized welcome offer along with an FTD offer is sent to him. This pool is carefully watched by OptiKPI. When players from this pool deposit in the first 24 hours of registration, they are released from it. And an updated exclusive offer is sent to all the non-depositors the next day. This pattern follows for 30 days or until the player makes his deposit. All the messages are personalized and automated for a smooth experience. OptiKPIs clients have reported an enormous uplift in the conversion rate after deploying the RND campaign.
Loyalty Programs
Loyalty programs are based on solid market research and analysis. Pareto’s 80/20 principle states that 80% of the total revenue generated comes from just 20% of your customers. In the online gambling industry, most of the total revenue for gaming sites comes only from their loyal players. Hence, focusing on loyal customers can quickly help you increase the performance of your business. There are lots of loyalty strategies available from OptiKPI— read the 3 best customer loyalty programs for gaming operators for more details.
If you have any queries, wait not, reach out to OptiKPI today for free. Book a free demo by clicking the below link.
https://www.optikpi.com/scheduledemo
Comments
Post a Comment