Predicting and analyzing your online casino's churn rate is critical. What caused the players to abandon the platform? How can you re-acquire them? Read more to find out.
What is churn, and how is it calculated?
Churn, also known as attrition rate, refers to the percentage of users who discontinue their activities and leave the platform over a given period. It is the inverse of retention, indicating how many players registered and played on your platform before leaving.
The simplest way to calculate customer churn is to count the number of customers who stop being customers during a given period.
Customer churn is typically measured in two ways.
In terms of clients
In terms of earnings
Online gaming companies can calculate customer churn in the methods mentioned above and use OptiKPI to keep track of their business performance. With this software, you can track your churn rate. Its powerful analytical dashboards will provide real-time statistics based on your preferred metrics. You can calculate your GGR and NGR in real-time. Enter your information into the software and let the machine handle the rest.
Why do players leave?
Understanding why players abandon your online casino platform will assist you in improving your business. It is always a good idea to look into the reasons. They are generally willing to share their negative experiences with you. This knowledge will enable you to develop a win-back strategy or improve your product to reduce churn.
How to Prevent Player Exodus from Online Casinos?
Determine the cause
Begin by identifying the primary triggers for client loss. Next, you'll need to talk to your customers to determine which product parts need to be changed or improved.
Provide a diverse selection of games
Any online casino should offer a diverse selection of games from well-known software developers. Furthermore, you should constantly improve your catalog: add popular titles in your market, keep up with the scheduled releases of your providers, and diversify your offer as much as possible. This retention effort contributes to a lower churn rate.
Stand out from the crowd
Understand what distinguishes your product and take it to the next level. For example, you can add live dealer games to your catalog, run tournaments, offer great bonuses, or create a loyalty program.
Use OptiKPI
OptiKPI is the best customer churn prevention software in the market for the iGaming industry. OptiKPI assists businesses in increasing the effectiveness of their marketing efforts. The marketing software handles the rest after the gaming operators enter their data. As a result, marketing automation software frequently helps businesses maximize their marketing efforts by removing the need for manual marketing. OptiKPI is marketing automation software created to promote online gaming products. The main characteristics of OptiKPI are compliance, marketing, and risk management. It aids gaming platforms in the long run by utilizing consumer data. To increase client lifetime value, OptiKPI employs a long-term strategy.
Book a free demo https://www.optikpi.com/scheduledemo
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