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What is the best churn prevention software for the online gaming industry?

 The gaming industry has devolved into a free-for-all. It appears players now have infinite options. Customer turnover has become a primary concern. This article will provide practical solutions to these problems.


What exactly is customer churn in the gaming industry?


Customer churn or churn rate kpi is defined as the number of customers who discontinue paying for a service or product at a point in time. It is the percentage of users who abandon a platform. In other words, the platform's revenue is no longer generated by players.


What is the best churn prevention software for the online gaming industry? OptiKPI is the best churn prevention software exclusive to the iGaming industry.


OptiKPI is an AI-powered marketing automation platform that understands the needs and preferences of players. Relevant engagement, tailored material based on player behavior, and automation are all powerful tools, and OptiKPI excels at them.


Reasons for Increased Customer Churn rate kpi


  1. Usability of your gaming platform: Let's be honest: building a world-class platform (app/site) is the most critical feature for success in your gaming venture. Players will find it challenging to stick with you if your venue is of poor quality. So, before you launch your platform into the market, make sure it is technically competitive with your competitors.


  1. Poor Customer Service: It has been reported that 78% of millennial customers shifted their business elsewhere after a bad customer service experience. If you fail to treat your players with respect, they may take it personally and defect to your competitors. Install a system that understands your players' questions and assists them in resolving them as soon as possible.


  1. Poor Onboarding Process: The onboarding process is the epitome of skilled marketing in the gaming industry. A first-time deposit is guaranteed only when a great onboarding process is in place after a successful player acquisition.


These are the two most essential points in the onboarding process.


  • When a new user joins your gaming platform

  • When a user makes their first deposit


The majority of customer churn rate kpi occurs between the first and second stages. For example, a user may register but fail to make his first deposit. The first-time deposit is critical in gaming because it is the major barrier that prevents a user from becoming a long-term player on the platform.


OptiKPI has a plethora of automated signup bonuses and personalized messages that efficiently follow up with users in real-time. It will assist you in converting new users into players and significantly lowering your churn rate kpi. Read on to learn more about player conversion.


To reduce churn rate like a pro, read 9 highly effective churn rate prevention strategies



What is the best churn prevention software?


OptiKPI is a marketing automation software created to promote online gaming products. The main characteristics of OptiKPI are compliance, marketing, and risk management. In addition, it aids gaming platforms in the long run by utilizing consumer data. To increase client lifetime value, OptiKPI employs a long-term strategy.


OptiKPI uses player behavior to send relevant messages to customers at the right time. Gaming companies benefit from having real-time knowledge and technologies at their disposal. OptiKPI is a versatile and easy-to-implement program that provides immediate solutions.


Book a free demo today https://www.optikpi.com/scheduledemo

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