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Video game market segmentation

 Every online game aims to provide users with an enjoyable experience. Individual incentives do not promote engagement or purchasing behavior in the same manner for all users. It's crucial to think about how you might entice different types of players to participate or spend money in your game. Gaming segmentation is a great way that may help you manage this problem and expand your business.


What is video game market segmentation or simply player segmentation?


Video game market segmentation is crucial in the formulation of any marketing effort. Market segmentation is the process of focusing on a product, service, or campaign on a subset or section of a market that is more likely to respond to your marketing message than the overall market. Market segmentation is necessary since players are not all the same and have distinct wants and interests. Segmentation detects this and tailors a marketing message to a particular group to optimize the campaign's performance. Gaming industry segments are a key trait that separates low-performing sites from the leading ones. 


Benefits of Gaming market segmentation


  • Unique experiences. You may tailor an experience to the gamer, ensuring that they have reasonable and reachable goals for gaming segmentation.

  • Make relevant stuff. Players should be shown the appropriate material depending on the features and advantages that are most important to them, especially when considering where they are in the player life cycle.

  • Encourage a strong sense of worth. Ascertain that your game's perceived worth is as high as possible. This will keep players interested in your game for a longer period of time, increasing monetization as people understand the worth of investing time & money.


Read more on learn about gaming industry segments.



Behavioral Segmentation in the Gaming Industry


Demographic, geographic, psychographic, and behavioral segmentation are the four basic forms of video game market segmentation.


Although each of the aforementioned categories serves a role and provides benefits, behavioral segmentation is critical for the gaming business. Concentrate on it to find high-value possibilities for highly effective gaming market segmentation. Video game market segmentation is kind of like an art. 


Behavioral segmentation allows you to divide your players into groups depending on their activities or behaviors for advanced gaming segmentation. Keep track of your players' activities within the gaming app/site. Learn from your users' actions to provide better experiences. Segmentation is extremely effective, and the applications are limitless.


Track user activity on your website or app to acquire a thorough understanding of your players. Personalized material for each part!


OptiKPI is the best marketing automation solution for gaming


OptiKPI is a platform for marketing automation for gaming products. Their comprehensive features assist casino operators in carrying out all marketing operations including gaming market segmentation. Create campaigns, launch them, update them, segment them, behaviorally target them, and evaluate campaign outcomes all from one platform. Their software will automate and conduct all of your marketing initiatives in real-time. Gaming segmentation is one of their strong zones.


Once your data enters their user-friendly, intuitive interface, the procedure is simple. Optimize campaigns, boost team productivity, and see a big rise in income by targeting players based on their activity for extremely successful ROI. Achieve precise gaming marketing segmentation with ease.


OptiKPI has used automation with extreme accuracy! You can eliminate repeated manual effort and create high-performing automated marketing campaigns. Send out a slew of automated messages over different communication channels with a single click (Push notifications, Web Push, Email, and SMS). 

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