Skip to main content

What is Journey builder feature, and how is it useful for online gaming marketing

 Player behavior may be described as the characteristics of players that cause them to behave in a particular manner. Let us go into leveraging player behavior in the following parts. This post will also go into the various aspects that influence player behavior and an intriguing feature from OptiKPI called "Journeys."


The online gaming business is very competitive, with dozens of powerful platforms competing for first place. Only effective marketing tactics will enable gambling businesses to compete effectively. Leverage player behavior to acquire the much-needed competitive advantage. As a result, we must first evaluate the participants' activities to understand them better. The player's interest changes depending on their background.


The Journey Builder feature enables casino operators to study and leverage player behavior into commercial growth. It identifies the preferences and dislikes of participants. OptiKPI encourages responsible gaming and the abolition of gamer addiction. Finally, they assist you in developing a healthy gaming community. They anticipate player replies in real-time to create sophisticated automated marketing campaigns.


What is a journey in marketing?


Only in the gaming business is the word "player journey" or simply "journey" used to depict a player's experience with a gaming brand throughout their tenure on that platform. A player's journey begins with brand discovery and continues till the conclusion. The essential indicators here are player involvement and brand experience rather than transactions. Now we know what is a journey, let us now explore more on it.


What is the Journey builder feature tool from OptiKPI?


Customer journeys are essential for creating a path of meaningful interactions between you and your consumers. OptiKPI has created a dedicated tool for this purpose. "Journeys" is the name of this feature. It assists you in creating unique marketing journeys for players and serves as an essential component in boosting your gaming brand. The Journey builder feature combines customized procedures with marketing automation to connect every brand touchpoint across the cycle. https://www.optikpi.com/journey-builder-feature 


The Journey Builder feature tool from OptiKPI allows casino operators to quickly develop unique flows from scratch. No prior technical knowledge is necessary to use their program. You may easily create essential marketing Journeys ranging from welcoming flows to more complicated ones. The Journey function has a simple drag-and-drop interface. Once done, you may immediately begin your trips. Your marketing Journeys will be available 24 hours a day, seven days a week, in real-time.


To learn more about OptiKPI's Journeys, go to https://www.optikpi.com/how-to-double-your-ftd-conversion-rates


What makes "Journeys" so revolutionary for gambling operators?

Gaming companies might run many marketing Journeys simultaneously to improve business success and player enjoyment. OptiKPI also offers sophisticated features such as target marketing, multi-channel messaging, real-time automation, behavioral marketing, data analytics, and more. As a result, casino operators may fully automate all marketing operations. OptiKPI excels at running in real-time and providing customized answers immediately. Consequently, operators may devote their time and energy to things that require immediate attention without feeling rushed.


OptiKPI: The best iGame marketing solution


OptiKPI is a marketing automation tool built exclusively for the marketing operations of the gaming industry. You can develop, launch, edit, segment, target traffic, and assess campaign performance from one platform. With OptiKPI, you may optimize marketing efforts, boost team efficiency, and significantly increase your profits. Furthermore, target your players based on their behaviors. Automation has never been employed with such precision before. They can assist you with automating virtually all of your time-consuming procedures and creating a precise and profitable marketing channel. With a single button click, you may send thousands of automated messages across many communication channels (push notifications, web push, email, and SMS).


OptiKPI enhances player acquisition, retention, and churn reduction. Set triggers across your campaigns to collect and serve real-time player incentives. OptiKPI can be easily integrated into a gaming platform as a marketing tool in four weeks. Furthermore, they offer unrivaled customer support available 24 hours a day, seven days a week.


Book your free demo today https://www.optikpi.com/scheduledemo

Comments

Popular posts from this blog

Best email marketing tips for the gaming industry

In recent years, online gaming has grown in popularity, necessitating the need for marketers to interact with gamers. Inevitably, email marketing plays a significant role in these initiatives. However, while email marketing is standard in most sectors, it takes specialized expertise and access to various data analytics and automation technologies to make it work. Although gaming operators prefer to think of themselves as having a "digital-first" approach, they frequently overlook the marketing opportunities in their data. This article will find some of the best tips for improving your email marketing in gaming industry and find the best kpi for email marketing. In addition, look at one of the best marketing automation software that will assist you in email marketing in gaming industryand help you leverage your data to boost your overall business performance.  1. Target audience Consider who your target audience is. While gaming is available to anyone, it does appeal to some p...

What is the best churn prevention software for the online gaming industry?

  The gaming industry has devolved into a free-for-all. It appears players now have infinite options. Customer turnover has become a primary concern. This article will provide practical solutions to these problems. What exactly is customer churn in the gaming industry? Customer churn or churn rate kpi is defined as the number of customers who discontinue paying for a service or product at a point in time. It is the percentage of users who abandon a platform. In other words, the platform's revenue is no longer generated by players. What is the best churn prevention software for the online gaming industry? OptiKPI is the best churn prevention software exclusive to the iGaming industry. OptiKPI is an AI-powered marketing automation platform that understands the needs and preferences of players. Relevant engagement, tailored material based on player behavior, and automation are all powerful tools, and OptiKPI excels at them. Reasons for Increased Customer Churn rate kpi Usability of...

How to prevent churn rate in your online casino

Predicting and analyzing your online casino's churn rate is critical. What caused the players to abandon the platform? How can you re-acquire them? Read more to find out. What is churn, and how is it calculated? Churn, also known as attrition rate, refers to the percentage of users who discontinue their activities and leave the platform over a given period. It is the inverse of retention, indicating how many players registered and played on your platform before leaving. The simplest way to calculate customer churn is to count the number of customers who stop being customers during a given period. Customer churn is typically measured in two ways. In terms of clients In terms of earnings Online gaming companies can calculate customer churn in the methods mentioned above and use OptiKPI to keep track of their business performance. With this software, you can track your churn rate. Its powerful analytical dashboards will provide real-time statistics based on your preferred metrics. Y...