The "Online Gaming Industry" suffers from high customer attrition. But, on the contrary, the Online Gaming sector has been steadily growing over the last several years until the global pandemic struck. What happened next? The pandemic further boosted the growth of the industry! "In the COVID-19 age, online gaming activities have expanded tremendously due to the increase in free time and demand for social connection, among the people," says Mike Sepso, co-founder and CEO of Vindex, an esports infrastructure platform.
The gaming business has devolved into an open battlefield. The players now appear to have a limitless number of alternatives. As a result, consumer turnover has become an acute problem. Nowadays, people abandon a gaming platform for a variety of reasons. In this article you will find practical solutions to tackle those problems.
What exactly is customer churn in the gaming industry?
Customer churn is defined as the number or percentage of customers who discontinue paying for a service or product at a specific time. Customer churn is also known as player churn in the gaming business. It is the quantity or percentage of users who cease using a platform. In other words, they are the gamers who no longer generate income for the platform.
Why should you care about player churn?
Isn't it bad for your business to let your customers walk away right in front of your eyes? Some players seem to go off the wagon even when everything is going well. "In business, the customer is always right!" Knowing why they broke connections with you can help you gain a clear perspective. These measurements are a great tool to help your gaming business succeed in the long run. Building trust and keeping a good connection can assist you in developing a brand. Keep track of churn rate kpi is very important.
OptiKPI is an AI-powered marketing automation software that recognizes players' needs and preferences. Relevant engagement, personalized content based on player behavior, and automation are strong hitters, and OptiKPI is a specialist in them.
How to bring churn rates down in your gaming platform
Following are some of the customer churn prevention strategies:
Locate and evaluate the source
It is sometimes necessary to contact the source to determine the actual cause. You can try to elicit information from your players simply by asking them. Create a platform to collect player feedback and ask them to explain why they are leaving. The first step in diagnosing the problem is to understand the churn factors. It will assist us in developing a good plan for decreasing churn.
Custom campaigns may be designed using OptiKPI to meet the needs of a gaming operator. For example, gamers who have been inactive for more than a month can receive a follow-up or feedback email. OptiKPI's configurable actions give limitless alternatives for investigating churn factors.
Personalized marketing
Proper identification is essential for focused marketing; it will aid in long-term corporate success and player pleasure. However, when your players' requirements and the offerings you supply them are not in sync, the entire endeavor results in higher churn. As a result, study player behavior before sending out useless communications that wind up in their spam box.
OptiKPI will assist you in targeting your gamers depending on their actions. Track your players' activity in real time, identify their requirements, and give messages right away.
Enhance Customer Service
Customer service, as stated in the preceding section, is critical to the success of any firm. Customer satisfaction is essential, and there are several alternatives for gaming fans to pick from in the open market. Customer service makes a significant impact; it may make or destroy an opportunity with a potential participant. A 24-hour customer service that focuses on giving value in their chosen communication channel and language can help you stand out from the crowd.
Make use of marketing automation software.
Marketing automation platforms are software applications that assist businesses in increasing the efficacy of their marketing activities. The marketing software handles the rest when the casino operators enter their data. As a result, marketing automation software frequently helps organizations maximize their marketing efforts by removing the need for manual marketing.
What is the finest gaming marketing automation software for churn prevention?
OptiKPI is a marketing automation software created exclusively to promote online gaming companies. It is the best churn prevention software in the market for igaming. The main qualities of OptiKPI are compliance, marketing, and risk management. In addition, it aids gaming platforms in the long term by utilizing user data. To increase client lifetime value, they employ a long-term approach. OptiKPI uses player behavior to offer relevant messages to customers at the right time. Gaming firms profit from having real-time knowledge and technology at their disposal. It is a flexible and easy-to-implement tool that gives immediate answers.
Book your free demo today https://www.optikpi.com/scheduledemo
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