Skip to main content

KPI for Email Marketing in the Gaming Industry

What is the significance of email marketing in the gaming industry?


Gaming operators benefit from email marketing since it allows them to keep in touch with their customers and engage them successfully. Deliver highly tailored messages to retain customers. In addition, emails offer the opportunity to approach customers more professionally; unlike other mediums, an email always reaches a customer's inbox. Let’s understand kpi for email marketing.


What is KPI for email marketing?


The term "key performance indicator" or KPI refers to a quantifiable performance measure for a specified goal over time. It gives teams goals to strive towards, milestones to track progress, and insights to assist everyone in the company make better decisions. Read more to learn more on kpi email marketing. 


KPI in email marketing:


Open, and click-through rates are some of the vital email marketing KPIs to determine the performance of your initiatives. Knowing how efficient a campaign is depends on the KPIs you're measuring, as email marketing remains one of the most influential media for delivering content to clients. In addition, the data you collect allows you to fine-tune your plan to meet your players most recent expectations. However, these figures may raise more problems than they answer without context. For example, what is a reasonable open rate? This article will find the answers to above questions and provide you with the best kpi email marketing solution software in the market for the gaming industry.


Following are some of the critical KPI in email marketing:


  •  Email open rate: represents the percentage of opened emails is the proportion of total receivers that opened your email campaign.


  • Click-through rate: represents the number of recipients that clicked a link in an email/number of emails delivered.


  • The click rate: represents the percentage of receivers that clicked at least one link in your email campaign.


  • Unsubscribe rate: The percentage of receivers that clicked to unsubscribe from your emails in a campaign.


  • Bounce rate: The bounce rate is the percentage of emails that fail to deliver due to the recipient's server returning them.


All of the above KPI in email marketing is critical for success in any business. In the gaming industry, these numbers help you a great deal in taking your company forward. Hence pay utmost attention to email marketing KPI’s. How can you keep track of your KPI’s and run smart email campaigns? Use OptiKPI.



Why OptiKPI?


OptiKPI is a unique marketing automation software designed to meet all of your gaming marketing requirements and is the best kpi email marketing solution platform in the market. Our professionals have developed cutting-edge marketing automation software that improves your market position. Set triggers and let our platform do the rest. Click the link to know how OptiKPI helps you in email marketing https://www.optikpi.com/email-marketing-for-gaming-industry 


Book a free demo https://www.optikpi.com/

Comments

Popular posts from this blog

Best email marketing tips for the gaming industry

In recent years, online gaming has grown in popularity, necessitating the need for marketers to interact with gamers. Inevitably, email marketing plays a significant role in these initiatives. However, while email marketing is standard in most sectors, it takes specialized expertise and access to various data analytics and automation technologies to make it work. Although gaming operators prefer to think of themselves as having a "digital-first" approach, they frequently overlook the marketing opportunities in their data. This article will find some of the best tips for improving your email marketing in gaming industry and find the best kpi for email marketing. In addition, look at one of the best marketing automation software that will assist you in email marketing in gaming industryand help you leverage your data to boost your overall business performance.  1. Target audience Consider who your target audience is. While gaming is available to anyone, it does appeal to some p...

What is the best churn prevention software for the online gaming industry?

  The gaming industry has devolved into a free-for-all. It appears players now have infinite options. Customer turnover has become a primary concern. This article will provide practical solutions to these problems. What exactly is customer churn in the gaming industry? Customer churn or churn rate kpi is defined as the number of customers who discontinue paying for a service or product at a point in time. It is the percentage of users who abandon a platform. In other words, the platform's revenue is no longer generated by players. What is the best churn prevention software for the online gaming industry? OptiKPI is the best churn prevention software exclusive to the iGaming industry. OptiKPI is an AI-powered marketing automation platform that understands the needs and preferences of players. Relevant engagement, tailored material based on player behavior, and automation are all powerful tools, and OptiKPI excels at them. Reasons for Increased Customer Churn rate kpi Usability of...

How to prevent churn rate in your online casino

Predicting and analyzing your online casino's churn rate is critical. What caused the players to abandon the platform? How can you re-acquire them? Read more to find out. What is churn, and how is it calculated? Churn, also known as attrition rate, refers to the percentage of users who discontinue their activities and leave the platform over a given period. It is the inverse of retention, indicating how many players registered and played on your platform before leaving. The simplest way to calculate customer churn is to count the number of customers who stop being customers during a given period. Customer churn is typically measured in two ways. In terms of clients In terms of earnings Online gaming companies can calculate customer churn in the methods mentioned above and use OptiKPI to keep track of their business performance. With this software, you can track your churn rate. Its powerful analytical dashboards will provide real-time statistics based on your preferred metrics. Y...