Skip to main content

KPI for Email Marketing in the Gaming Industry

What is the significance of email marketing in the gaming industry?


Gaming operators benefit from email marketing since it allows them to keep in touch with their customers and engage them successfully. Deliver highly tailored messages to retain customers. In addition, emails offer the opportunity to approach customers more professionally; unlike other mediums, an email always reaches a customer's inbox. Let’s understand kpi for email marketing.


What is KPI for email marketing?


The term "key performance indicator" or KPI refers to a quantifiable performance measure for a specified goal over time. It gives teams goals to strive towards, milestones to track progress, and insights to assist everyone in the company make better decisions. Read more to learn more on kpi email marketing. 


KPI in email marketing:


Open, and click-through rates are some of the vital email marketing KPIs to determine the performance of your initiatives. Knowing how efficient a campaign is depends on the KPIs you're measuring, as email marketing remains one of the most influential media for delivering content to clients. In addition, the data you collect allows you to fine-tune your plan to meet your players most recent expectations. However, these figures may raise more problems than they answer without context. For example, what is a reasonable open rate? This article will find the answers to above questions and provide you with the best kpi email marketing solution software in the market for the gaming industry.


Following are some of the critical KPI in email marketing:


  •  Email open rate: represents the percentage of opened emails is the proportion of total receivers that opened your email campaign.


  • Click-through rate: represents the number of recipients that clicked a link in an email/number of emails delivered.


  • The click rate: represents the percentage of receivers that clicked at least one link in your email campaign.


  • Unsubscribe rate: The percentage of receivers that clicked to unsubscribe from your emails in a campaign.


  • Bounce rate: The bounce rate is the percentage of emails that fail to deliver due to the recipient's server returning them.


All of the above KPI in email marketing is critical for success in any business. In the gaming industry, these numbers help you a great deal in taking your company forward. Hence pay utmost attention to email marketing KPI’s. How can you keep track of your KPI’s and run smart email campaigns? Use OptiKPI.



Why OptiKPI?


OptiKPI is a unique marketing automation software designed to meet all of your gaming marketing requirements and is the best kpi email marketing solution platform in the market. Our professionals have developed cutting-edge marketing automation software that improves your market position. Set triggers and let our platform do the rest. Click the link to know how OptiKPI helps you in email marketing https://www.optikpi.com/email-marketing-for-gaming-industry 


Book a free demo https://www.optikpi.com/

Comments

Post a Comment

Popular posts from this blog

What is player segmentation, and why should you use it?

  The worldwide online gaming industry expands quickly, earning enormous money. The top gaming businesses are constantly looking for new and innovative ways to grab substantial chunks of the industry. As per statistics, more than 2 billion players around the globe generate mind-blowing data every day. Therefore, the introduction of Big Data technologies in the gaming business is hardly surprising. It paves the way for a more refined marketing approach that is efficient and cost-effective. Have you heard about player or gamer segmentation? Let us see in the article. What is player segmentation? Player segmentation or gamer segmentation categorizes customers based on shared characteristics in any dimension important to your gaming business, such as player wants, channel preferences, interest in certain games, customer profitability, etc. Then, you can target each group with offers and information suited to the individual interests. You can also segment games and find out the most played
2 comments
Read more

How to prevent churn rate in your online casino

Predicting and analyzing your online casino's churn rate is critical. What caused the players to abandon the platform? How can you re-acquire them? Read more to find out. What is churn, and how is it calculated? Churn, also known as attrition rate, refers to the percentage of users who discontinue their activities and leave the platform over a given period. It is the inverse of retention, indicating how many players registered and played on your platform before leaving. The simplest way to calculate customer churn is to count the number of customers who stop being customers during a given period. Customer churn is typically measured in two ways. In terms of clients In terms of earnings Online gaming companies can calculate customer churn in the methods mentioned above and use OptiKPI to keep track of their business performance. With this software, you can track your churn rate. Its powerful analytical dashboards will provide real-time statistics based on your preferred metrics. Y
Post a Comment
Read more

What is Customer Churn and How Can You Reduce It?

Customer churn, also known as customer attrition, is a business metric that directly represents the number of customers who cease to be your customers over a given time period. Customer churn has been a problem since the days of brick-and-mortar stores. With the rise of fully digitized, online businesses, calculating and reducing customer churn has become even more important. What exactly is customer churn? Customer churn, also known as customer turnover or defection, is one of any company's worst enemies. Customer churn is the number or percentage of customers who stop paying for your subscription, product, or service during a specific time period. Customer churn directly results in a loss of returning revenue. Customer churn stifles company growth: A company's growth refers to its financial value or market share increasing. This can be accomplished in a variety of ways, primarily as the company's user base or site visitors grow. When customers stop using a company's p
Post a Comment
Read more