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KPI for Email Marketing in the Gaming Industry

What is the significance of email marketing in the gaming industry?


Gaming operators benefit from email marketing since it allows them to keep in touch with their customers and engage them successfully. Deliver highly tailored messages to retain customers. In addition, emails offer the opportunity to approach customers more professionally; unlike other mediums, an email always reaches a customer's inbox. Let’s understand kpi for email marketing.


What is KPI for email marketing?


The term "key performance indicator" or KPI refers to a quantifiable performance measure for a specified goal over time. It gives teams goals to strive towards, milestones to track progress, and insights to assist everyone in the company make better decisions. Read more to learn more on kpi email marketing. 


KPI in email marketing:


Open, and click-through rates are some of the vital email marketing KPIs to determine the performance of your initiatives. Knowing how efficient a campaign is depends on the KPIs you're measuring, as email marketing remains one of the most influential media for delivering content to clients. In addition, the data you collect allows you to fine-tune your plan to meet your players most recent expectations. However, these figures may raise more problems than they answer without context. For example, what is a reasonable open rate? This article will find the answers to above questions and provide you with the best kpi email marketing solution software in the market for the gaming industry.


Following are some of the critical KPI in email marketing:


  •  Email open rate: represents the percentage of opened emails is the proportion of total receivers that opened your email campaign.


  • Click-through rate: represents the number of recipients that clicked a link in an email/number of emails delivered.


  • The click rate: represents the percentage of receivers that clicked at least one link in your email campaign.


  • Unsubscribe rate: The percentage of receivers that clicked to unsubscribe from your emails in a campaign.


  • Bounce rate: The bounce rate is the percentage of emails that fail to deliver due to the recipient's server returning them.


All of the above KPI in email marketing is critical for success in any business. In the gaming industry, these numbers help you a great deal in taking your company forward. Hence pay utmost attention to email marketing KPI’s. How can you keep track of your KPI’s and run smart email campaigns? Use OptiKPI.



Why OptiKPI?


OptiKPI is a unique marketing automation software designed to meet all of your gaming marketing requirements and is the best kpi email marketing solution platform in the market. Our professionals have developed cutting-edge marketing automation software that improves your market position. Set triggers and let our platform do the rest. Click the link to know how OptiKPI helps you in email marketing https://www.optikpi.com/email-marketing-for-gaming-industry 


Book a free demo https://www.optikpi.com/

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