MC Blogs

Predicting and analyzing your online casino's churn rate is critical. What caused the players to abandon the platform? How can you re-acquire them? Read more to find out. What is churn, and how is it calculated? Churn, also known as attrition rate, refers to the percentage of users who discontinue their activities and leave the platform over a given period. It is the inverse of retention, indicating how many players registered and played on your platform before leaving. The simplest way to calculate customer churn is to count the number of customers who stop being customers during a given period. Customer churn is typically measured in two ways. In terms of clients In terms of earnings Online gaming companies can calculate customer churn in the methods mentioned above and use OptiKPI to keep track of their business performance. With this software, you can track your churn rate. Its powerful analytical dashboards will provide real-time statistics based on your preferred metrics. Y...

  While mass marketing tactics can still produce results, assuming that everyone will be interested in purchasing what you sell is time-consuming, inefficient, and costly. Instead of a 'one-size-fits-all' approach, successful segmentation groups your customer data into groups with similar properties or behavioral characteristics, enabling dynamic content and personalization tactics for more timely, relevant, and effective marketing communications. However, for segmentation to be used correctly, it must consider that different customer buy for various reasons, and marketers must apply several considerations that may influence their purchasing decisions intelligently. According to a Harvard Business School professor, 95% of the 30,000 new consumer product launches each year fail due to ineffective market segmentation. The iGaming industry is a bloodbath. Online gaming platforms are competing on a whole new level that has never been seen before. Read more to learn about customer s...

  First-time deposit (FTD) conversion is a popular customer acquisition metric in the iGaming industry. By reducing friction during the registration and deposit processes, operators can significantly increase their FTDs. The more convenient and quick the process, the more willing players are to deposit money into a gaming platform. Bonuses are popular among players. Read Bonuses in real-time: automated and based on player behavior to learn more about leveraging rewards. The larger and better the bonus, the more eager players are to sign up for the casino and make their first deposit. The timing of delivery is also critical. What effect do first-time deposits have on your business? Why should FTD be boosted? What effect do first-time deposits have on your business? Because the competition is so fierce and each player is so important, online casinos use bonuses to grow their player base and retain current players. Whether a player is new to online gambling or simply switching platfo...

It takes a lot of effort to gain a customer's loyalty. And once you've brought someone into your gaming platform, you want to keep them. As a result, customer retention is a critical key performance indicator (KPI) for all businesses to track, improve, and expand upon. In this article, we'll define customer retention and discuss the importance of customer retention in the iGaming business. We'll also show you four strategies for long-term customer retention. What exactly is customer retention? Customer retention refers to a company's ability to keep customers returning for repeat purchases. Retaining a customer's business indicates that a company's product, service, or brand is appealing enough to an existing customer to keep them instead of switching to a competitor. Why is customer retention necessary? Nobody wants to lose a customer, but how critical is a high customer retention rate? According to data compiled by Harvard Business Review, onboarding a ne...

Customer churn, also known as customer attrition, is a business metric that directly represents the number of customers who cease to be your customers over a given time period. Customer churn has been a problem since the days of brick-and-mortar stores. With the rise of fully digitized, online businesses, calculating and reducing customer churn has become even more important. What exactly is customer churn? Customer churn, also known as customer turnover or defection, is one of any company's worst enemies. Customer churn is the number or percentage of customers who stop paying for your subscription, product, or service during a specific time period. Customer churn directly results in a loss of returning revenue. Customer churn stifles company growth: A company's growth refers to its financial value or market share increasing. This can be accomplished in a variety of ways, primarily as the company's user base or site visitors grow. When customers stop using a company's p...

Did you know that 65% and 75% of new products fail or fall short of their revenue targets? Why do you believe this occurs? Because they need to understand their customers' true desires and instead take a one-size-fits-all approach. Personalization is now one of the most effective ways to attract new customers and retain existing ones. In fact, 59% of consumers who have used it say it significantly impacts their purchasing decisions. In this post, we'll go over four different types of customer segmentation that can help you achieve your marketing objectives. Once you've gathered enough information about your customers, use it to divide them into segments. Every marketer should be aware of four types of customer segmentation. Demographic Segmentation 63% of marketers believe audience segmentation is crucial in providing a positive customer experience. One of the most common types of customer segmentation is demographic data segmentation. To create customer segments, consider ...