What is player segmentation, and why should you use it?

 The worldwide online gaming industry expands quickly, earning enormous money. The top gaming businesses are constantly looking for new and innovative ways to grab substantial chunks of the industry. As per statistics, more than 2 billion players around the globe generate mind-blowing data every day. Therefore, the introduction of Big Data technologies in the gaming business is hardly surprising. It paves the way for a more refined marketing approach that is efficient and cost-effective. Have you heard about player or gamer segmentation? Let us see in the article.

What is player segmentation?

Player segmentation or gamer segmentation categorizes customers based on shared characteristics in any dimension important to your gaming business, such as player wants, channel preferences, interest in certain games, customer profitability, etc. Then, you can target each group with offers and information suited to the individual interests. You can also segment games and find out the most played games. 

The key is for you, the marketer, to determine how you want to segment your players (or prospects). Gamer segmentation helps you achieve your marketing goals quickly. And the only way to answer this issue is to figure out your segmentation's goal and what you wish the segmentation to "do for you."

Why should you segment players?

Over previous two decades, data analytics and marketing automation software have grown significantly over the last two decades to boost consumer and gaming business profitability. The advantages of segmenting customers based on profitability and matching marketing offerings are well understood and done today. Online gaming sites strive harder to increase their portion of each customer's wallet as competition grows. The gaming industry is fast-changing, and all your competitor's leverage gamer segmentation to excel. Online gaming sites have advanced into "predicting" player value and behavior to optimally manage customer relationships to develop and maintain a competitive advantage. Leading casinos, for example, can forecast which players with low to medium stakes are likely to become big rollers. In order to transfer these "high potential" players to a more profitable group, more expensive and appealing promotions are required, which is possible only with player segmentation. Segment games and prioritize the fan-favorite ones. Promote them to increase engagement.

How does player segmentation work?

Every gaming firm must increase player engagement to increase revenue and stay ahead of the competition. Every click and contact between the player and the game generates essential data, which gaming firms rigorously examine to guarantee that players remain interested and return for more. Because of the vast number of data generated by the gaming business, the role of marketing automation software is becoming increasingly important. Big Data considers every contact that players have with the game, saving a significant amount of raw data. However, the actual challenge is making the most out of the information gathered. Gamer segmentation lets you achieve your marketing targets quite effectively. The goals of player segmentation are developing gaming products, deploying mixed marketing messages, improving customer service and retention efforts, channel strategy, and optimizing profit/ROI.

Finally, player segmentation is a complex and challenging task requiring knowledge and experience. Segmenting games and players empowers gaming operators to take effective marketing actions. Implementing ineffective segmentation techniques may significantly damage a company than not having any at all. However, when done correctly, segmentation tactics can outperform one-size-fits-all approaches. So how to use player segmentation effectively?

What is the best player segmentation software?

OptiKPI is a marketing automation technology designed specifically for the gaming industry. You can use their software for segmenting your gamers effectively. Their cutting-edge features make it easier for gaming operators to do all marketing responsibilities. Create, launch, update, segment players, behavior marketing, and analyze results all in one place. Their program will automate and manage your marketing efforts in real-time. The technique is straightforward after submitting data into their user-friendly, intuitive interface. Optimize campaigns, increase team productivity, and increase revenue by targeting players based on their activity for a high-return investment. In addition, they aid you in filtering and segmenting clients according to your needs.

Schedule a free demo now at https://www.optikpi.com/scheduledemo/