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Player Journey is one of the most significant aspects of marketing for a game operator since it allows them to utilize their connections with consumers more effectively. A smooth player journey for gaming enables casino operators to maintain control while providing their players an excellent user experience. Multiple touch points can be deliberately positioned to investigate and capitalize on the options presented by the player experience. What exactly is a Player Journey? The phrase "Player Journey" is only used in the gaming industry and refers to a player's experience through and through with a gaming company. Customer journey in gaming is the most important factor that determines the success of a brand. A player's journey begins with brand discovery and continues all the way to the end. Transactions are not the most important KPIs but a player's interaction and experience with the brand. Breakdown of player journey stages: Brand awareness: This is where it al...

The "Online Gaming Industry" suffers from high customer attrition. But, on the contrary, the Online Gaming sector has been steadily growing over the last several years until the global pandemic struck. What happened next? The pandemic further boosted the growth of the industry! "In the COVID-19 age, online gaming activities have expanded tremendously due to the increase in free time and demand for social connection, among the people," says Mike Sepso, co-founder and CEO of Vindex, an esports infrastructure platform. The gaming business has devolved into an open battlefield. The players now appear to have a limitless number of alternatives. As a result, consumer turnover has become an acute problem. Nowadays, people abandon a gaming platform for a variety of reasons. In this article you will find practical solutions to tackle those problems. What exactly is customer churn in the gaming industry? Customer churn is defined as the number or percentage of customers who d...

  The worldwide online gaming industry expands quickly, earning enormous money. The top gaming businesses are constantly looking for new and innovative ways to grab substantial chunks of the industry. As per statistics, more than 2 billion players around the globe generate mind-blowing data every day. Therefore, the introduction of Big Data technologies in the gaming business is hardly surprising. It paves the way for a more refined marketing approach that is efficient and cost-effective. Have you heard about player or gamer segmentation? Let us see in the article. What is player segmentation? Player segmentation or gamer segmentation categorizes customers based on shared characteristics in any dimension important to your gaming business, such as player wants, channel preferences, interest in certain games, customer profitability, etc. Then, you can target each group with offers and information suited to the individual interests. You can also segment games and find out the most pla...

Online gaming has expanded in popularity in recent years, forcing the need for marketers to communicate with players. Email marketing will inevitably play a big part in these activities. While email marketing is standard in most industries, making it work requires specific knowledge and access to various data analytics and automation technology. Even though gambling operators love to think of themselves as "digital-first," they typically neglect the marketing prospects in their data. This post will look at some of the finest email marketing in gaming industry and the most significant KPI email marketing gaming industry. Furthermore, this article will help you choose one of the top marketing automation tools that can help you with email marketing in gaming industry.  The intended audience Consider your intended audience. While gaming is accessible to everybody, it appeals to specific communities more than others. Conduct as much research as possible to understand who your read...