MC Blogs

  Is your online gaming platform (casino/sports betting/real money games) technically sound but receiving low traffic? We are here to help you with your problems and provide solutions. Online gaming has become a breeding ground for fierce competition. The opportunity to try new games at new online casinos, prompted by increased competition among operators, caused havoc in the gaming industry. Even minor discomfort causes the players to abandon the platforms. What does customer journey mean? What is customer journey analytics? We will discuss more. Only online casinos with an advanced marketing system can withstand such difficult situations. This article will provide a comprehensive solution to your casino marketing problems. What is the customer journey in marketing? What is the customer journey in marketing, and what is customer journey analytics?The term “ Customer Journey ” or " Player Journey " is used in the gaming industry and refers to a player's entire experience ...

  The online gaming market is highly competitive, with dozens of powerful platforms competing for first place. Only effective marketing techniques will enable gaming operators to comply. Understanding player behavior provides a competitive advantage. Therefore, we must examine the players' activities to understand them better. The player's interests vary depending on their background. The Journey Builder enables gaming operators to analyze and convert player behavior into business growth. It also identifies the preferences and dislikes of the players. In addition, OptiKPI promotes responsible gaming and eliminates gamer addiction. Finally, we assist you in developing a healthy gaming community (happy players bring in more people and revenue). We anticipate player responses in real-time to create complex automated marketing campaigns in the most straightforward ways to assist you in market success . What is the customer journey in marketing? Only in the gaming industry is the p...

  The gaming industry has devolved into a free-for-all. It appears players now have infinite options. Customer turnover has become a primary concern. This article will provide practical solutions to these problems. What exactly is customer churn in the gaming industry? Customer churn or churn rate kpi is defined as the number of customers who discontinue paying for a service or product at a point in time. It is the percentage of users who abandon a platform. In other words, the platform's revenue is no longer generated by players. What is the best churn prevention software for the online gaming industry? OptiKPI is the best churn prevention software exclusive to the iGaming industry. OptiKPI is an AI-powered marketing automation platform that understands the needs and preferences of players. Relevant engagement, tailored material based on player behavior, and automation are all powerful tools, and OptiKPI excels at them. Reasons for Increased Customer Churn rate kpi Usability of...