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Customer turnover is a company's number one public adversary. Customer churning has always been one of the most challenging difficulties a business has had to deal with from the beginning of time. That being said, in today's environment, this problem has only grown worse. Customer turnover is a primary concern for online organizations, and if not addressed promptly, the situation will worsen beyond repair. The internet's incredible connectedness has aided in the total digitization of online enterprises! And this is one of the primary reasons why customer attrition has skyrocketed. Continue reading to find out why! The "Online Gaming Industry" suffers from high client attrition. The Online Gaming sector has been increasing since the pandemic. Do you believe Covid19 delayed the business? No, it was the opposite effect.  What exactly is customer churn rate KPI in the gaming industry? Customer churn or churn rate KPI   is the number or percentage of customers who disc...

  Player behavior may be described as the characteristics of players that cause them to behave in a particular manner. Let us go into leveraging player behavior in the following parts. This post will also go into the various aspects that influence player behavior and an intriguing feature from OptiKPI called "Journeys." The online gaming business is very competitive, with dozens of powerful platforms competing for first place. Only effective marketing tactics will enable gambling businesses to compete effectively. Leverage player behavior to acquire the much-needed competitive advantage. As a result, we must first evaluate the participants' activities to understand them better. The player's interest changes depending on their background. The Journey Builder feature enables casino operators to study and leverage player behavior into commercial growth. It identifies the preferences and dislikes of participants. OptiKPI encourages responsible gaming and the abolition of ...